C: Content | The ABC's of Marketing

Most content fails because it's not tied to a business objective. Having a solid brand foundation and knowing your audience will help you be more successful. In this video, I share some content marketing advice along with tips for utilizing three types of content in your marketing strategy: Brand Created Content, Curated Content and User-Generated Content. Read the full post with more advice and links to planning worksheets.

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Jamie Tiralla
B: Branding | The ABC's of Marketing

When most of us think of a brand, we think about the things we see: a logo, a website, maybe a color palette. But a brand is much more than that. David Ogilvy says a brand is “the intangible sum of attributes.” A brand is what someone thinks of when they hear your brand’s name.

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Jamie Tiralla