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Most content fails because it's not tied to a business objective. Having a solid brand foundation and knowing your audience will help you be more successful. In this video, I share some content marketing advice along with tips for utilizing three types of content in your marketing strategy: Brand Created Content, Curated Content and User-Generated Content. Read the full post with more advice and links to planning worksheets.
When most of us think of a brand, we think about the things we see: a logo, a website, maybe a color palette. But a brand is much more than that. David Ogilvy says a brand is “the intangible sum of attributes.” A brand is what someone thinks of when they hear your brand’s name.
Kicking off a new series, The ABC’s of Marketing with the letter A for Audience. This blog post will direct you to our free Audience Analysis worksheet and walk you through the three easy steps you need to follow.
I know...it's a lot just remembering to post on social media. But how often do you stop and revisit the basics?
"Not having enough time," is one of the most common marketing challenges that businesses owners have. Planning ahead takes time, but it can actually save you time in the long run.
Frustration and “burn-out” can set in when you forget what you’re working for. Having goals to reflect on helps you channel your energy, focus your strategies, and provide a structure for measuring your success.
Your mission statement explains why the things you do matter. It is the foundation for your future business goals, objectives, and strategies.